Ella Ashir

Ella Ashir is a beauty content writer and fragrance branding expert specializing in perfumes and cosmetics. She is currently the Brand Manager at Maison Alhambra, where she oversees brand strategy and creative direction.

From above composition of silk tie above male perfume bottle and steel watch with cufflinks located on dark wooden surface

Perfume Wardrobe

You own three black t-shirts. You buy the fourth anyway because each serves a different purpose. Your perfume collection deserves

Do Perfumes Expire?

Do Perfumes Expire?

Perfumes do expire. Learn how to spot expired fragrances, extend their shelf life, and know when to replace your favorite

Top 10 Summer Perfumes That Don’t Disappear in the Heat

Top 10 Summer Perfumes

Top 10 Summer Perfumes That Don’t Disappear in the Heat Summer presents fragrance’s greatest paradox: heat amplifies projection but accelerates

Date Night Perfumes

Top 10 Date Night Perfumes That Drive Men/Women Crazy (Without Being Too Strong) The perfect date night fragrance walks a

Long lasting perfumes

Beginner’s Guide to Niche and Arabic Perfumes (No, They’re Not ‘Too Strong’) The fragrance world extends far beyond department store

Best Winter Perfumes for Cozy, Warm, and Sweet Vibes in 2026,

Best Winter Perfumes

Best Winter Perfumes for Cozy, Warm, and Sweet Vibes in 2025 Winter transforms fragrance from atmospheric accent to essential comfort

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